by Sterling Okura | Feb 7, 2008 | Blog
The business world has always venerated warriors and studied their strategies. The Art of War and The Book of Five Rings can be found in many business management libraries. Now a new breed of warrior has arrived. Mixed Martial Arts (the proper term for cage fighting)...
by Sterling Okura | Feb 3, 2008 | Blog
My fiancé Rebecca (also a small business owner) recently expressed her frustration with trying to keep up on the news articles, blogs, magazines, and trade journals she’s interested in. I understand the stress of information overload, so showed her how I use...
by Sterling Okura | Feb 3, 2008 | Blog
Photo by L. Marie I found an interesting article on the Putting Things Off blog calling for freelancers to stop using executive titles for themselves. The author, Nick Cernis, argues that a freelancer shouldn’t call himself a Creative Director when he is...
by Sterling Okura | Feb 2, 2008 | Blog
Photo by tj scene. Modified by bizlift. You love your website visitors. You experience “warm-fuzzies” every time you see your web stats climb up a notch. So prove your love and give your visitors what they all want: a targeted homepage. Many websites...
by Sterling Okura | Jan 29, 2008 | Blog
Photo: Tracy O There are two critical rules that will transform your web site into a money making machine: 1. Drive Targeted Traffic To Your Site 2. Drive Users To Complete An Action These two requirements are intertwined. Success with one element is almost useless...
by Sterling Okura | Jan 25, 2008 | Blog
Editor note: This is a basic primer intended for readers interested in setting up a website for their business. If you already have an established online business presence, you may prefer to skip this article and read the Is Your Website A Money Making Machine?...
