Photo by tj scene. Modified by bizlift.
You love your website visitors. You experience “warm-fuzzies” every time you see your web stats climb up a notch. So prove your love and give your visitors what they all want: a targeted homepage.
Many websites feature multiple services or products for different audiences. With limited space on the homepage, a commonly used web design element is to rotate and highlight different offerings within a designated highlight area.
Customize their homepage view to help them find what they want
Examples of a rotating highlight area are the article slide-show panel at the top of AOL and the random featured phone at Sprint.
When you know where your visitor is coming from, there is a good chance you know what they’re looking for and can customize their homepage view to help them find what they want.
To see how this works, let’s take a look at law firm website www.longokura.com (a client of ours). They offer several different practice areas, each with different audiences. Their homepage has a highlight area that randomly displays one of three practice areas. There are buttons that users can click on to manually display the other highlights.
